Our Services

The Office for Program Development and Management (OPDM) partners with colleges and departments to design, launch, and sustain high-quality online, blended, and in-person educational experiences to learners across the world.

The OPDM team offers a range of services to assist you with the exploration, planning and execution of online, hybrid and face-to-face learning experiences.

You need clear evidence to decide whether a new or existing program will succeed. The Office of Program Development and Management (OPDM) helps you assess demand, competition, and positioning so you can move forward with confidence and data-backed direction.

OPDM provides access to Lightcast Analyst, a leading market intelligence platform used across higher education. The platform aggregates data from trusted sources, including IPEDS, the Bureau of Labor Statistics, and national job posting databases.

With Lightcast, you can explore:

• Job demand trends by region and occupation
• Salary benchmarks and career outcomes
• Employer hiring patterns and skill needs
• Existing academic program supply and competition
• Easily exportable standard reports or the ability to customize various data selections

Two engagement options are available:

• 60-90 minute co-working session with an OPDM representative engaging with the Lightcast Analyst platform reviewing program data elements with the ability to produce exportable research reports to inform your program development efforts.
• OPDM will assign you access to Lightcast Analyst so you can utilize the platform to research your program information needs more deeply.
   

OPDM’s curriculum design team works alongside MSU faculty and program leaders to develop high-quality courses and programs that align academic goals with learner needs. Whether launching a new course, refreshing an existing program, or redesigning an entire degree, we help transform subject-matter expertise into structured, outcomes-focused learning experiences across online, blended, and face-to-face environments.

Turning your expertise into an effective online course takes thoughtful design, professional production, and attention to the student experience. OPDM’s course production team manages video recording, editing, graphics, accessibility compliance, LMS setup, multimedia integration, and quality review so your content is engaging, easy to navigate, and optimized for learning. We handle the production details while you focus on sharing your expertise.

Maximizing your marketing investment to create campaigns that reach your intended audiences is key to your program’s success.

Our OPDM marketing team will work with you to leverage industry proven approaches and strategies in the following areas:

• Execution of compelling success stories and testimonials that drive lead generation
• Reaching high-intent audiences that yield qualified leads, applicants and learners
• On-boarding for online.msu.edu to promote your credit-based programming
• Developing tactical approaches to maximize AEO and SEO
• Developing and executing paid search ad campaigns
• Providing best practices for leveraging MSU’s Slate instance and drip campaigns

Connect with our OPDM Marketing Services team in the following ways: