OPDM provides access to Lightcast Analyst, a leading market intelligence platform used across higher education. The platform aggregates data from trusted sources, including IPEDS, the Bureau of Labor Statistics, and national job posting databases.
With Lightcast, you can explore:
This level of insight strengthens your proposal and ensures your program is grounded in credible, current data.
Connect with OPDM to determine the best approach for your program and begin building a data-informed foundation.
Today's online learners are career-drive, AI-aware, and expecting more from the institutions they choose.
A strong market analysis proves your program is viable, sustainable, competitive, and built for the right audience.