Digital Marketing Coordinator
Kaitlyn Andary (she/her) is a Digital Marketing Coordinator, consultant, CRM expert, content developer and strategist. Her focus is on promoting new and existing programs in the credited online degree space. As a member of the Office of Program Development and Management (OPDM) within Michigan State University's Academic Development and Innovation (ADI), Kaitlyn works with faculty, support staff, vendors, and partners to promote each of MSU’s online programs in accordance with their program goals.
With 10 years of experience in web design, UX, paid advertising, content development, and SEO, Kaitlyn has the ability to tailor marketing strategies to individual audiences. She is particularly interested in helping educators communicate the passion they bring for their subject to the most receptive students, resulting in meaningful ROI for their units. Her approach to consultations emphasizes the individuality and strengths of each online program at MSU.
She has experience working on both internal and external project teams, giving her a perspective on agencies and partners that prompts tough questions and effective results. She is passionate about maintaining effective lead pipelines and improving customer experiences.
Kaitlyn is one of our unit’s student supervisors and is responsible for training and preparing her employees for success after graduation. These students make an incredible impact on the overall success and reputation of the unit, giving Kaitlyn more time to work on strategy and higher-level consultation.
In addition to her work at Michigan State University, Kaitlyn is an artist in the Lansing, MI community. She translates her creativity, communication, and problem-solving from her career at MSU to her artwork. You can find Kaitlyn’s work on her personal website.
Kaitlyn earned a B.A. in Organizational Communication from Calvin College with a concentration in Marketing and a minor in Studio Art. She has worked with clients in multiple industries and countries over the course of her career, successfully maintaining an extensive portfolio of effective marketing campaigns for her clients throughout.